摘要：The creation of a dynamic company with high values is a very complex process that needs the entrepreneurs overcome barriers that they present daily. The social studies of the science and the technology can offer a valuable contribution for the critical examination of the different problems of the business management and the entrepreneurship phenomenon. A fundamental aspect that contributes is the beginning of which any techno-economic activity that needs to be valued for his/her social context. What was taken as an aim for the present research is to offer the panoramic view of how to involve the STS approach in the entrepreneurship population graduated from the University UNIANDES extension Riobamba. For those, we applied theoretical investigation methods like analysis-synthesis, induction-deduction, historically-logically.
