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文章基本信息

  • 标题:Leveraging Information Technology to Gain Competitive Advantage: A Case Study on General Electric Consumer Products
  • 本地全文:下载
  • 作者:Lea, Bih-Ru
  • 期刊名称:Journal of International Technology and Information Management
  • 印刷版ISSN:1941-6679
  • 出版年度:2005
  • 卷号:14
  • 期号:1
  • 页码:3
  • 出版社:California State University, San Bernardino
  • 摘要:The purpose of this study is to analyze the impact of merging General Electric Lighting (GEL) and General Electric Appliance (GEA) into General Electric Consumer Products (GECP) and how IT strategies are used to gain competitive advantages in its industry. This study will analyze major IT projects being developed and implemented in relation to their impact on major information flows, organizational structure, IT architecture, control systems, and the labor characteristics of the IT function. Alternatives to achieve integration will then be discussed and recommendations will be proposed.
  • 关键词:leverage; information; technology; general; electric; consumer; appliance; product; loyalty; customer
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