The journal Health Promotion and Chronic Disease Prevention in Canada: Research, Policy and Practice ( HPCDP ) (formerly Chronic Diseases and Injuries in Canada [ CDIC ]) had humble beginnings at Health Canada in 1980 as a “New Bulletin” aimed at publishing “material based on research, surveillance and control aspects of non-communicable diseases or conditions such as cancer, heart disease and accidents.” Endnote 1 The main audience for this new national publication was the estimated 300 to 400 Canadian professionals involved directly or indirectly in programs related to chronic disease.