Success in the performance of construction projects can be substantially enhanced if plans are formulated more realistically, ahead of time. Planning includes identifying project activities, required resources, interdependencies, and also recognizing the uncertainties in the duration of activities. Inherent features of construction projects, such as high repetition, complexity and uniqueness on the one hand, and advances in technology and methodologies on the other, create more difficulties in planning construction delivery. This is true for bridge operations. This study presents an innovative incremental beam launching method with twin truss gantry. This construction method has significant advantages in terms of cost and speed of performance, but increases the level of planning and management required for the bridge operation. Further, because of the newness of the method, no specific Work Breakdown Structure nor conceptual framework has been developed as yet. The aim of the current study is to explore the use of a simulation-based tool (EZStrobe) to facilitate the planning and management of a bridge construction operation (case study). The process followed in the development of a conceptual framework for the case study project is described. An Activity Cycle Diagram is produced alongside the conceptual framework and process models, with the intent of illustrating the key steps in the simulation modelling method. The developed models could assist in scheduling and controlling inherent construction features such as uncertainties, complexities, and repetitions in bridge construction projects, consequently improving their delivery.