摘要：he purpose of the study was to examine the impact of stress, materialism, and externalstimuli on impulsive online buying. A total of 156 usable surveys were collected online.Stress was manipulated by presenting participants with solvable and unsolvable anagramtests. The study’s results indicated that consumers under stress displayed a higher onlineimpulse-buying tendency after viewing the second image relative to those consumers underno stress regardless of stimuli presented. This implies that there was a delay in participants’reaction to the stress. This suggests that the first image likely served as a primer. In addition,there was a positive correlation between materialism and the impulse tendency, and thatexternal stimuli did not influence online impulse-buying tendencies. This study providesbetter understanding of impulsive shopping manifested by dejection-related emotions.
