出版社：Economic Laboratory for Transition Research Podgorica
摘要：Approach: Social entrepreneurship is a complex process that pro- vides solutions to the most complex contemporary issues of our society. Nowadays, more and more organizations use this form of market approach when seeking to help less fortunate people, by providing unique benefits and by gaining the upper hand on a com- petitive level. In many cases, the impact of these organizations on target markets is undeniable, confirming the sustainable and critical nature of this process oriented towards solving social problems generated by: excessive resource consumption, environmental pollu- tion, increasing number of social assistance, discrimination against people with disabilities and vulnerable groups etc. Purpose: In the article, the authors provide an overview of the cur- rent state of social entrepreneurship research, offering baseline data on the state of social entrepreneurship in Romania. Even in the most austere environments, anyone possessing creativity and de- termination can dare launch social enterprises. Methodology: Supporting the theoretical premises of the literature, the authors turned to a qualitative empirical research, which they conducted with the help of an interview addressed to representa- tives of 1.418 organizations. Findings: Pertinent conclusions are drawn, thus increasing relevance both in terms of theoretical and practical aspects. Our research results function as a benchmark for further approaches in the field of social entrepreneurship and facilitate a better understanding of social entrepreneurship rates in Romania.
关键词：Social entrepreneurship; ; Social enterprise; ; Social value; process; ; Social problems
