期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2016
卷号：4
期号：10
页码：16-26
出版社：European Society of Business and Social Sciences
摘要：The results were to analyze the factors affecting performanceenhancing customer service in Vietnamese businesses in thecompetition and integration trend. Qualitative andquantitative research methods were used to survey 500 people with 28observed variables aiming to identify factors affecting performanceenhancing customer service in Vietnamese businesses in thecompetition and integration trend. The study results showed that therewere 05 factors affecting the group as follows: Customer service,Physical Facilities, Complaint Resolving, Service Capacity andConvenience Perception. The objectives of this study are following:First, to identify the factors affecting performance enhancing customerservice in Vietnamese businesses in the competition and integrationtrend; Second, to determine the priority order of the impact degree offactors affecting performance enhancing customer service inVietnamese businesses in the competition and integration trend; Third,to propose solutions improving the performance enhancing customerservice in Vietnamese businesses in the competition and integrationtrend in the future.
