期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2016
卷号：4
期号：10
页码：86-97
出版社：European Society of Business and Social Sciences
摘要：The satisfaction of guests is one of the most important factorsdeciding the percentage return of tourists and the developmentof a tourist destination. The higher their satisfaction is, themore loyal towards the destination is increasing, especially throughcustomers’loyalty, the destination will have many other visitors.Results of the study are to analyze the factors affecting the choicedecisions of foreign tourists to the tourist destinations of Danang city.Result study surveyed on 577 visitors with 38 observed variables is todetermine the factors affecting the choice decisions of foreign touriststo the tourist destinations of Danang city. The study results showedthat there are 5 group factors affecting as follows: SubjectiveStandard, perceived value, informative strategy, marketing strategyand Tourism Environment. After data being analyzed, the mainobjectives of this study are to: First, identify the factors affecting thechoice decisions of foreign tourists to the tourist destinations ofDanang city. Second, determine the priority order of the impact degreeofthe factors affecting the choice decisions of foreign tourists to thetourist destinations of Danang city. Third, propose solutions toenhance the attraction of foreign tourists to the tourist destinations ofDanang city.
关键词：Destination; decision; foreign tourists and DaNang tourism
