标题：COMPETITIVE STRENGTH AND ITS IMPACT TOWARD ACHIEVING COMPANY’S PERFORMANCE BASED ON BALANCED SCORECARD APPROACH IN THE FURNITURE INDUSTRY IN CENTRAL MINAHASA REGENCY
摘要：The Balanced scorecard translates the company’s mission and strategies into a complete set ofmeasurements which provide the framework for measurements and strategic management system. Thisstudy (research) aims at analyzing the simultaneous affects from the variables of competitive strength,that is, delivery, value, flexibility, and innovation toward to the company’s performance achievementbased on Balanced Scorecard approach. This study is the explanatory study that explains the causes ofrelation ship among variables through hypothetical tests. The population in this study are small,medium, and big-scale furniture industries which are export – oriented and are also registered at theoffice of industry, Trade, cooperative and investment of central Minahasa.The determination of samples in this study is by using purposive sampling method, whichmeans that the determining of samples is by considering certain criteria that are decided by theresearcher (s) toward the objects which are suitable for the objective of the study. The results of thestudy show that the variables of competitive strength, namely delivery, value, flexibility, andsimultancous innovation affect the achieving of company’s performance based on Balanced scorecardapproach in export – oriented furniture industry in the regency of central Minahasa
