期刊名称：Research Hub-International Multidisciplinary Research Journal (RHIMRJ)
电子版ISSN：2349-7637
出版年度：2015
卷号：2
期号：8
页码：6
语种：
出版社：Prakashraj P. Kumavat
摘要：Advertisement influences consumer purchase behavior in their day to day life. It shows some facts as well as a rosy picture about the product but it helps to convey the information regarding the product. The advertising arena is witnessing a change from conventional to advance domain. Print media advertising is exactly what it says---advertising in a print media arena. The two most common forms of print advertising are newspapers and magazines. However, print media advertising also includes yellow pages, brochures, and pamphlets, ads in phone books or directories and direct mail. The main purpose of doing this study is to performance evaluation of print as a medium of advertisement with respect to consumer and advertiser. I have also studied different factors that may add up to attractiveness of advertisement. Consumer preferences for newspaper, TV, Internet etc also covered. I have also found that whether the customers are satisfied with the advertisement which is given in the particular media and also have find out the different factors on the basis of which consumer is choosing to read particular print media. So many people are using print media as their advertising factor, but their purchasing behavior is not influenced by that media.
