期刊名称：Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie
印刷版ISSN：1815-1027
出版年度：2005
期号：15
页码：23-33
出版社：Facultas
摘要：A country-wide survey related to purchasing behaviour for organic and integrated fruit and vegetables has been prepared for Slovenia. An ordered probit model of consumer choice was developed on the basis of survey results to quantify various determinants of purchase frequency for organic and integrated fruit and vegetables. Results show that purchase of analysed categories is most significantly influenced by their availability in retail outlets. Other significant determinants are household income, health and environmental considerations, and perceived importance of produce visual attractiveness. Results of the study support implementation of effective distribution strategies, but also targeted knowledge and awareness raising activities.
关键词：Integrated and organic fruit and vegetables; Purchase ; frequency; Ordered probit model; Slovenia
