出版社：Bundesministerium für Unterricht, Kunst und Kultur
摘要：Media literacy education is currently at a point of transition. It is a point of opportunity, certainly; but it is also one of risk and danger. It is a point at which we need to be very clear about our aims and priorities – because if we are not clear about where we are going, we are very likely to lose our way. As my title suggests, the challenges here are partly about technology – but only partly. There is a good deal of loose talk about the promise and impact of technology; and this is particularly the case when we talk about young people – the so-called ‘digital natives’ we hear so much about. Yet technological change is always also about cultural, social, economic and political change. Current changes in the media environment are not just about technology, but also about how identities are formed and lived out in modern societies. So in talking about technology, we need to be careful that we do not accord it an all-determining power. In fact, my primary focus here is on policy. I will be concentrating mainly on policy at the European level – although I will take an occasional detour into the situation in the UK. I want to look at two key areas, which have so far been developing rather in parallel: media literacy and digital literacy. They share the term literacy, and to that extent there are some obvious connections between them – although, as in many other areas, the notion of ‘literacy’ is often rather loosely applied here. In fact, these two policy initiatives seem to have come from rather different directions, and to have rather different concerns and aims. While there are some good reasons for bringing them together, this is also likely to entail some difficulties and challenges. I have been involved in various ways in policy initiatives in both of these areas; and although I am critical in some respects, it is not my intention to attack the individuals who have been responsible for them. To paraphrase an old German philosopher, policy-makers make policy in conditions that are not of their own choosing. I want to read policy not as the expression of individuals, but as symptomatic of broader social, economic and political trends – and indeed of some of the contradictory tendencies that are at work.
