期刊名称：Journal of International Technology and Information Management
印刷版ISSN：1941-6679
出版年度：2007
卷号：16
期号：2
页码：4
出版社：California State University, San Bernardino
摘要：This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institutions, the paper develops a robust 3 x 3 matrix with which to categorize and understand trust production. The framework is developed and analyzed in the light of literature on consumer trust. This framework can help researchers, practitioners and consumers understand trust creation and assist businesses in developing a comprehensive strategy for managing trust.
