期刊名称：International Journal of Management Science and Business Administration
电子版ISSN：1849-5664
出版年度：2015
卷号：1
期号：2
页码：54-70
出版社：Inovatus Usluge Ltd.
摘要：Despite the fact that companies try to put high emphasis on the quality of their products and processes, still, there are unexpected threats to t he safety of consumers by failed quality which leads unexpected shock to the normal operation of the company. Product risk can even lead to corporate crisis, mainly because of strategic threats. For the duration of the crisis, companies struggle to minimize the harm brought to their reputat ion and brand equity. This paper presents a new notion of measuring organizational success when dealing with product-harm crises. It introduces the concept of country of origin as a potential tool in managing the crisis as it gives a comprehensive overview of effects on perceptions and attitudes of consumers towards products from abroad. This can suggest that using positive as sociations of the country when building a strong brand creates consumers' positive attitude and perception towards country of origin aspect of t he brand. The paper suggests that even at the crisis time, perception, attitude, and behavior that lead to willingness of purchase are influenced by aspects related to country of origin. Thus, country of origin has been identified as an important factor that influences successful recovery from a product- harm crisis.
关键词：Country of origin effect; Consumers' attitudes; Product-harm crisis management; ; Country image
