期刊名称：International Journal of Management Science and Business Administration
电子版ISSN：1849-5664
出版年度：2015
卷号：1
期号：8
页码：14-29
出版社：Inovatus Usluge Ltd.
摘要：The purpose of this paper is to explore the concept of brand equity and discuss its different per spectives, we try to review existing literature of brand equity and evaluate various Customer-based brand equity models to provide a collection from well-known databases for further research in this area
