期刊名称：International Journal of Management Science and Business Administration
电子版ISSN：1849-5664
出版年度：2015
卷号：1
期号：9
页码：40-45
出版社：Inovatus Usluge Ltd.
摘要：Bumiputera entrepreneurs often said to be left behind in achieving success in the economic development. This study was conducted to identify factors that influence success of Bumiputera entrepreneurs in small and medium enterprises (SMEs) in Malaysia and the factors leading Bumiputera entrepreneurs involved in business. In the era of globalization, SMEs represent an important ind ustry in the development of the national economy. SMEs create employment opportunities for the rural and urban communities and increase national income. Among the key factors that influence the success of Bumiputera entrepreneurs in small and medium enterprises in Malaysia include weaknesses in management, failures in marketing, and difficulti es in obtaining financial assistance. Some of the challenges faced by Bumiputera entrepreneurs, small and medium enterprises (SME) are their limited participation in the international market, the shortage of skilled workers, a problem to market the product in the supermarket and the lack of raw materials. Therefore, Bumiputera entrepreneurs must deal with these issues in order not to go bankrupt
关键词：Entrepreneurs; Bumiputera; Small and Medium Enterprises; SMEs; Entrepreneurial challenges
