期刊名称：International Journal of Management Science and Business Administration
电子版ISSN：1849-5664
出版年度：2015
卷号：1
期号：10
页码：70-78
出版社：Inovatus Usluge Ltd.
摘要：One of the major concerns of marketing researchers is to analyze customer‟s decision-making process.Given the significance of “students as customers” concept in Higher Education (HE), it seems necessary to study thisprocess. In this paper, we reviewed studies related to decision-making process of students, then, revised models thatdiscussed this issue. We found many factors that affect this process from different points of view. This paper attemptsto provide guidance for further investigation in this area.
关键词：Decision-making process; Higher Education; International students
