期刊名称：International Journal of Management Science and Business Administration
电子版ISSN：1849-5664
出版年度：2015
卷号：1
期号：11
出版社：Inovatus Usluge Ltd.
摘要：The paper reviews the state of the aspects relating to business innovation in product and the process ofmeasurement of success or failure in their performance, key elements of strategic reflection. It analyzes varioustheoretical conceptualizations of market orientation, the determinant factors of different market orientation levelexhibited by companies and the positive consequences derived from an optic of this nature. There is also a briefconsideration of the knowledge economy. We learned those factors that have led to the development of the knowledgeeconomy and the effects that the usage of intangible knowledge company obtains. Marketing and innovation are thecornerstones of the business strategy of market-oriented organizations.
