期刊名称：International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN：2320-9798
电子版ISSN：2320-9801
出版年度：2016
卷号：4
期号：3
页码：4320
DOI：10.15680/IJIRCCE.2016.0403169
出版社：S&S Publications
摘要：Thepurpose of this research paper is to analyse the significant growth of Mobile commerce in India. E-commerce refers to all forms of commercial transactions that involve individuals and organizations based on the electronic processing of data whereas Mobile commerce (M-commerce) is the buying and selling of goods and services using mobile phones.M-commerce is at emerging level in India. The need for mobility seems to be a primary driving force behind M-Commerce applications such as Mobile Banking, Mobile Entertainment and Mobile Marketing etc.This paper lists the issues beingfacedbytheIndianM-commerce industry.Earlier, business strategies were based on limited geographical reach and scope for the growth. M-commerce industry is young in India. 9% Indians are using smartphones for the purpose of rapidlyconsuming contents such as gaming, videos, songsand entertainment on their smart devices and this leads to steady growth in mobile advertising and apps industry. Smartphone penetration will increase from 8% by end 2014 to more than 21% in 2017. No doubt mobile commerce needs some development in specific area like secure transaction, better shopping experience and enhanced graphics
关键词：E-Commerce;M-Commerce; Tools used in M-commerce;Mobile Payment Methods;Services
