摘要：The paper analyses in detail the management account-ing system in all aspects of business activities, and its features in the conditions of a crisis. The author dis-cusses analytical accounting system for crisis decision making, which shows that to achieve the main goal of crisis management – financial improvement of econ-omy of the enterprise – one shouldn’t be confined to the financial accounting data only.
关键词：management accounting; crisis management; crisis marketing; crisis state of business economy; problems in material procurement; financial improvement of busi-ness economy.
