This research was carried out to investigate the effect of different additives on the physicochemical and sensory attributes of strawberry juice stored at ambient temperature (20-25oC) for three months. The samples were numbered as, TA12=Strawberry juice (7.5brix) - no preservatives (control) and 0.1% citric acid, TA13=Strawberry juice (7.5brix) with 0.1% sodium benzoate and 0.1% citric acid, TA14=Strawberry juice (7.5brix) with 0.1% potassium sorbate and 0.1% citric acid, TA15=Strawberry juice (7.5brix) with 0.05% sodium benzoate+0.05% potassium sorbate and 0.1% citric acid, TA20=Strawberry juice (30.5brix) - no preservatives (control) and 0.1% citric acid, TA21=Strawberry juice (30.5brix) with 0.1% sodium benzoate and 0.1% citric acid, TA22=Strawberry juice (30.5brix) with 0.1% potassium sorbate and 0.1% citric acid, TA23=Strawberry juice (30.5brix) with 0.05% sodium benzoate+0.05% potassium sorbate and 0.1% citric acid. Maximum increase in total soluble solids (TSS) occurred in TA20 (120%) while minimum change occurred in TA12 (66.67%). Maximum decrease in pH was recorded in TA12 (16.23%) followed by TA20 (12.08%) while minimum decrease was observed in TA23 (7.41%). Maximum increase in titratable acidity was observed in TA12 (127.38%) followed by TA20 (120.00%) while minimum increase was observed in TA23 (92.00%) followed by TA21 (96.00%). Maximum decrease in ascorbic acid was observed in TA12 (65.82%) while minimum decrease was observed in TA23 (40.56%) followed by TA21 (43.23%). Maximum increase in reducing sugar occurred in TA22 (27.82%) followed by TA21 (27.73%) while minimum increase occurred in TA15 (13.10%). Maximum decrease in non reducing sugar was observed in TA20 (90.47%) followed by TA12 (70.42%) while minimum decrease occurred in TA13 (11.26%). On the basis of overall sensory acceptability all the samples were rejected after sometime. Among all the treatments TA12 and TA20 were rejected soon after storage due to spoilage while TA123 followed by TA21 was found most effective but were also rejected after sometime.