The present study aims to inquire the type of food colors present in different varieties of drinking food stuff. The research was conducted on different types of beverages, soft drinks and juices for sake of making comparison between branded and non branded items which contain different types of synthetic dyes. Synthetic food colors were determined by using TLC (thin layer chromatography) technique. Permitted colors were determined in majority of branded beverage samples while local illegal food colors were present in local samples which may greatly affect the human health. The results show that there is no quality check system for such types of drinks which may result in health related perils. Due to lack of awareness regarding harmfulness of synthetic food colors more than 60 % people are consuming these harmful dyes particularly in rustic areas. A stronger quality check system should be maintained to fulfill the needs of a regulated system and also to ensure the use of food dyes in controlled range. Key words: Food dyes, Health issues, determination, separation, TLC