期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2014
卷号：3
期号：1
页码：8422
出版社：S&S Publications
摘要：The fast-moving consumer goods (FMCG) sector is an important contributor to India's GDP. Fast moving consumer goods (FMCGs) constitute a large part of consumers' budget in all countries. This study is aimed at to shed light on competitive conditions prevailing in the FMCGs retail trade sector. This study also focused on the analysis of competitive within the sector, and draws lessons for competition policy. FMCG Industry is characterized b y a well established distribution network, low penetration levels, low operating cost, lo wer per capita consumption and intense competition between the organized and unorganized segments. India's FMCG sector creates employment for more than three millio n people in downstream activities. It is currently growing at double-digit rate and is expected to maintain a high gro wth rate. Indian buyers were a bit conservative partly due to lesser disposable income and partly due to fewer competitive and more variety of products. Food inflation could restrict consumers' d emand and pricing flexibi lity for FMCG while lowering consumers' purchasing power that diverts purchases away from certain FMCG
关键词：FMCG; Indian FMCG Retail Market; FMCG Growth Prospect; FMCG Market overview; FMCG Network and ; FMCG Food Inflation
