期刊名称：International Journal of English and Education
印刷版ISSN：2278-4012
出版年度：2015
卷号：4
期号：3
页码：295
出版社：Brahmaputra Publishing House
摘要：This article is a comparative study which explores the similarities and dissimilarities betweenthe advertising techniques and persuasive strategies used in the English advertisements and theirtranslated versions in Persian. In fact one of the objectives of the study is to see whether the advertisingtechniques used in the original text, i.e. English and those in the translated versions (Persian) are thesame. Furthermore, the study intends to investigate the effects of advertisement text types on thetranslation approaches taken. The article draws data from two types of advertisements: the health andcosmetics, and the automobile and electronic products. The study has taken a linguistic approach, i.e. itinvestigates the language function(s) assumed by advertisements. The findings of the study suggest thatnot only the language of the advertisement but also the advertisement, i.e. the type of commodity which isadvertised, can affect the translation approach, strategy and techniques employed.
