摘要：According to the purpose, this study has done to investigate the effect of service marketing mix on increasing the sales in Special Cooperative Company of Iran Khodro .The research methodology in this study is descriptive - survey research. According to the purpose this study is applied research. Sample size based on number of population that it is 1000 people by using the sampling method of limited population has used that according to Cochran formula ,278 people was identified. Therefore, it can conclude that factors of service marketing mix components such as price, physical factors, advertisement, Human Resource, efficiency, and place and product effect on increasing the sales of Iran Khodro Special cooperative company and there is a positive and significant relationship and the results of priority has showed the most effectiveness rate located on sales rate. Priorities of marketing mixed factors components respectively include: efficiency factors, place, advertisement, process, price, physical factors, Human Resource, and finally the most effective is on the sale rate in Iran Khodro special cooperative company
关键词：Service marketing mix; sales; price; physical factors; advertisement; human resource; Efficiency; Process; place and product
