标题：Investigating and Prioritizing Effective Factors in Developing Marketing Within Local Social Networks ( Studied Case : Residents in Different Regions in Tehran)
摘要：Effective use of social networks is one of the key components in developing marketing. Nowadays customers are continuously changing their behaviors in line with technology and economic environment of the world. They attain a large amount of information, are informed of the available products, and accordingly change their buying tool. Therefore business resorts to correcting and in some cases changing marketing strategies to accommodate with changes and behaviors of the customers. Given the increasing growth of using social networks, one can present modern, purposeful, and appropriate methods for instrumental development of marketing in the wake of presenting novel plans and ideas in this field and the field of providing services.The purpose of current study is to investigate as well as prioritize effective factors in the development of marketing within local social network. To attain this aim, the required data was collected by means of questionnaire and inquiring 384 people residing in different regions of Tehran, Iran's capital randomly. As far as research purpose and research methodology are concerned, the following research can be classified as applied and descriptive research respectively. Research findings indicated that all factors in marketing development in local areas are effective in social networks, but are not of equal importance .Effective factors in developing marketing within social network can be ordered as follow in terms of their possible importance: Presence of progressive virtual communications, fulfilling the security of users' information, finding the desired customers, appropriate infrastructure, presenting free services, improving the ranking in searching engines, the number of users, easy access. and finally presenting amazing and applicable services
关键词：Marketing; Social Networks; Internet; Online Marketing
