摘要：A work of visual communication design which aired on the television screen has a different perspectivein its interpretation in the eyes of the audience when compared to other media. By understanding thecharacteristics and nature of media, proper exploration of graphic design can easily be created. Throughliterature study, observations of the author as a practitioner of graphic design for television and comparisonswith the print media will facilitate the understanding of this study
关键词：visual communication; the characteristics of television; motion graphic
