摘要：The inserting power of a message into the minds of recipients can be done through various stages ofprocessing and filters contained in each individual recipient. It is a distinctive strength when designers can learnthe process so that designing a work of visual design can be conveyed with both in the minds of society asttargets and generate action / feedback is expected. Article analysis the process of how a message in a media wasable to convey the reader or viewers. The research was done by doing library research. It can be concluded thatfeeling, thinking, and actioning are process that influence people in understanding a message in a media
关键词：message; media; message delivery; communication creativity; communication model
