摘要：Using colors for designing purpose is become an important part of designer, such as graphic designer,interior, product, least but not last for architect and artist. Like humans, color need to have a name to identifyaccording to its character, psychology and emotional effect. This research applied the qualitative andquantitative method to give a brief description about color’s name and propose new color naming which basedon character, nature, and imagery it evokes. This research will use quantitative and qualitative methods todescribe the color names and color names of the new proposed based on the audience choice. Data collectedwill be used as a proposal of naming colors in Indonesian language that uses the unique natural and culturalriches of Indonesia itself.
关键词：colors; color naming; character; color perception
