摘要：This research is based on the increasing numbers for traffic level in Jakarta and also less facilitatedmass transportation; therefore the district government of DKI Jakarta built another mass transportation(busway) as one solution for the problems. The local government of DKI Jakarta uses mass media, especiallytelevision, to socialize the busway transportation for community. The method in this research is descriptivequalitative along with interview and related documentation as data gathering technique. The research usestheories like mass communication theory, including mass media, television, and advertising. The research resultis known that public service advertising has a big role for the government of DKI Jakarta as socialization mediafor busway transportation; however that does not followed by the right socialization process
关键词：public service advertising; busway; transportation; television
