摘要：Naming requirements for color, it has universal application throughout the world. This call must beanswered to all men in each country. Color requires a name to identify the needs, because the color has thecharacter, nature, and also have different perceptions of each visual outcome. In this writing is a collection oftheories from various sources of data that explain why we required of new color names based on the audiencechoice. This method uses a literacy method, collecting some of the theories of previous researchers that havebeen submitted in written form. Also using the method of data collection with quantitative and qualitativemethods to collect a varieaty of color’s names that used in foreign language or used in the Indonesianlanguange. Data collected will be used as the background color naming, why is this important needs areuniversal. Particulary in Indonesia, which has a huge territory and consists of various tribes and nations
关键词：colors; color naming; character; color perception
