摘要：More than any other element of design, color has the ability to makes us aware of what we see, fornothing has meaning without color. Color naming tries to describe color of objects surrounding us. Thephysiology of the eye and how light imparts color to objects, as well as the psychological and cultural factorsinvolved in perception. These factors in turn affect whether an artist chooses to use local, optical, or arbitrarycolor. The color defines our world. Just like the previous paper, this research uses quantitative and qualitativemethods to describe the color names and color names of the new proposed based on the audience choice. Datacollected will be used as a proposal of naming colors in Indonesian language that uses the unique natural andcultural riches of Indonesia itself
关键词：colors; color naming; character; color perception
