摘要：The purpose of the article is to discuss and reminiscence the concept of memory systems and its purposeof marketing activity. Information-processed activity related to marketing activity made this concept is importantto be discussed. To limit the problem discussion scope, the article will only discuss about human role asconsumer in marketing activity and also the effects of memory system in helping human being to precedeinformation related to marketing. In presenting the article, the writer had gathered data dan informationthrough literature study from books and information from mass media. The result is that is it important formarketers to understand information-processed stages by their consumers and how the seller optimize orperhaps manipulate the stages to win the market
