摘要：Syahdan Small Medium Enterprises (SME) map around the campus BINUS Syahdan Syahdan preciselyalong the streets and alleys that connect with it, ranging from Seven-Eleven to Circle K, which has become thebackbone of student activities on campus so as to facilitate students in accessing the small business as well asmedia liaison for SMEs to communicate with the target market. The research was conducted referring to thescience of Visual Communication Design Discipline. The purpose and benefits of this research is to use scientificand practical the SME Map of Jalan Syahdan and research results in the form of advice which are based onCognitive Principle for ID member, Communication Principles for ID member, which is based on ease ofimplementation, the function of information for ID, which will tell us the effectiveness of media communications,and aesthetics. It is expected that the information in it will be delivered properly, can bring out the characterright BINUS University and establish a positive image in the mind of the reader. In the results of this study will bepresented the data and advice needed as a reference by them who will develop the SME Map of Jalan Syahdan
