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  • 标题:Pengenalan Teori Servicescape dan Penerapannya dalam Desain Interior
  • 本地全文:下载
  • 作者:Ulli Aulia Ruki
  • 期刊名称:Humaniora
  • 印刷版ISSN:2087-1236
  • 出版年度:2011
  • 卷号:2
  • 期号:2
  • 出版社:Bina Nusantara University
  • 摘要:The reason of constructing the building facility is to facilitate users’ activity and service. The articlepurpose is to introduce servicescape concept as a part of route that could be used to measure users’ satisfactionlevel towards interior facility by giving additional value in selling goods and services in the building.Servicescape theory is one physical prove that could influence somebody’s point of view about physicalenvironment in a commercial facility. Some points discussed in servicescape are style, design, sign, space layout,function, and ambient condition. Method used is literature study from some books along with illustrationanalysis related to commercial facility interior. The expected result is to give point of view from servicescapetheory that could be applied by an interior design in defining design concept especially related to commercialfacility. The conclusion showed some points in servicescape theory that could be used to direct and deliver thedesigner to design concept decision that would satisfy facility interior users
  • 关键词:servicescape; physical environment; commercial facility
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