摘要：In daily life, color gives the spontaneous effect to psychological of people who see that color. Whenconnected to the world of design and advertising, color could become one of the main tools to communicate themessage. Therefore, the colour can conduce to increase the sales value or strengthen the image of product orcorporate. Color is one of the important parts which can be an attraction of a product, artwork or design. Colorprovides excellence in design. Each color has difference psychological effects, so that a designer can choose andaccommodate the colors with the product to be advertised. Perception of color will be different between oneperson to the others. It is influenced by the culture of certain countries. In some regions or countries, colorshave different meanings, then it becomes the order of designers to compose colors that will be used so thatappropriate to the design that will be made
