摘要：Indonesian Television Broadcasting has been progressing rapidly both in number of television stationsand programs. In fact, almost all of national private televisions broadcasting programs were always aboutJakarta. Article aimed to analyze on how the function of media which was not only provided information but italso supported the values of community and its sustainability. It related to the media content. The media contentwas not only determined by internal media factors but also the external ones. Finally, the owners of the mediabecame the one who determined how media content was produced and formed. Therefore, to avoid informationwhich was not monopolized by one party, the community should have various informations to choose. Finally, itis concluded that rules in broadcasting television has to consider the equality of information for people
关键词：media functions; media content; media ownership; and the equality of information
