摘要：Article explains the management of Monumen Nasional (Monas)’s reputation, an Icon of Jakarta aswell as a symbol of Indonesia. The study used post positivist paradigm, the nature of the study was descriptiveand the selected approach was qualitative. Data compilation was done by in-depth interviews and observation,narrative analysis was applied. The aim of this study was to review the management of reputation of MONAS inits golden age. It can be concluded that Monas as an iconic monument or a symbol of Indonesia is improvingcontinuously, therefore the people could be proud of it. The reputation management of MONAS is the results ofcoordination and socialization process within the institution, because the reputation achieved throughcooperation of each department, and could not be achieved without communication
关键词：reputation management; institution reputation; state icon
