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  • 标题:Desain Sampul Majalah sebagai Ujung Tombak Pemasaran
  • 本地全文:下载
  • 作者:Lintang Widyokusumo
  • 期刊名称:Humaniora
  • 印刷版ISSN:2087-1236
  • 出版年度:2012
  • 卷号:3
  • 期号:2
  • 出版社:Bina Nusantara University
  • 摘要:Amid the proliferation of electronic media competition, the role of conventional media such asmagazines still becomes a promising choice. The recency of printing techniques, finishing and layout softwarecurrently enable more rapid publication of a magazine. Its presence in every corner of the city increasinglymakes it easier for consumers to buy and makes it a complete source of information plus attractive bonus whichis always a tempting offer in each issue. Amid the hundreds of magazine design magazine rack is on store / stall /supermarket sales how can a magazine survive? Surely, the role of creativity of magazine cover designs as abridge of communication to the customers becomes the forefront of marketing which is highly important
  • 关键词:magazine cover; creativity; marketing
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