摘要：In the current era of globalization, along with expanding the market, many companies are competing toattract the attention of consumers to buy their products. One way to compete and survive in this growing marketis by creating an image and visual identity. Strong characters could position the image of a company, visualidentity is so necessary in showing the image which wants to be introduced to the public. The vigorouscompetition between firms creates visual identity, become a prominent feature of each companies. Therefore, itis needed a visual communication designer who can create and develop the concept of corporate identitysystems. Visual communication designer also have responsibility to create identity into a system that does notsell directly, but provides identity, information, persuasive and ultimately serves as an effective marketingmedia.
