摘要：Implementation of Corporate Identity has been increase enormously over the past 20 years andpredicting will be increase higher in the future. Design Company will be the one who will get the big impactfrom these changes. Business world believes that corporate identity as important aspect to consider if they wantto succeed and competed in their business. An important part of this article is to learn about corporate identityfrom the literatures and then apply that knowledge and the experiences gained to discuss the strategicimplementation of a corporate identity within Design Company. Many companies especially design companiestry very hard and seriously to develop a corporate identity of their clients other than their own. As part of thereview, the concept of corporate identity, corporate image, corporate communication, corporate structure,corporate culture and how design companies implement and designing a corporate identity for themselves willbe examined
关键词：corporate identity; company design; design strategy
