摘要：As a country that is potential of natural disaster, Indonesia created the National Disaster ManagementPlan 2010-2014 to enable decision makers to take preventive actions before the disaster happens. One of theimplementation is by establishing a safe school that can minimize the risk of injury when strong earthquake orlandslide occurs. The department of Arts and Visual Communication and the Language Center of BINUSUniversity has proposed a social campaign to promote natural disaster safe - school to people in disastrousareas. The campaign will be disseminated verbally and non–verbally through various media such as brochures,posters, animated movies, and public announcement services (PSA). This paper tries to show the different styleof language and layouts in posters made by the government and Students of BINUS University in making peopleaware about living in disaster risk area in Indonesia
关键词：safe school; social campaign; natural disaster; verbal and non-verbal language
