摘要：Popularity is coveted by politicians before general election. Politicians who have high popularity havea much larger capital to be successfully elected in general election. In contrast, ordinary or even low popularitywill be difficult for politicians to win public institution seats contested. The problem is about how to increase thepopularity for politicians. This paper discusses about relationship between the popularity of politicians withpolitical work and the greatness of television, whether it is true that the increase in popularity of politicians canonly be done with political work, or in the contrary, the increase in the popularity of politicians can be done withthe use of television media, as the media are most widely used in the community. Discussion of this paper wasdone using literature study obtained from political communication and mass communication books related tothis matter. In addition, data from recent news media, especially regarding the popularity of the politicians,political work and the use of television media in general elections were also used to enrich this paper. Result ofthis literature study concludes that popularity of the politicians has become a major requirement for politiciansto succeed in general election. Popularity of the politicians is synonymous with political work. Political workdone continuously in approaching the constituent is the way to boost the popularity. Nevertheless, the politicalwork is not enough. Currently, efforts to boost popularity needs mass media, especially television, which canintroduce politicians to their constituents who are also the television audience.
关键词：popularity of the politicians; political work; television
