摘要：Analysis cultural association of color is an approach to know color from cultural side. Unlike previousstudies about color, which see the color from the aspect of psychology, then this color research’s aimed toprovide insight local colors based on culture. Johannes Itten’s theory of color is used as the basis theory in thisresearch. The theory will be reflected into the cultures of Indonesia, and in this research represented bySumatera Island. The scope of cultural colors that will be examined is textile product of traditional clothes,bride, apparel and culinary, because these products are the most closely reflection of a culture in a societywhere the society defines the identity of its own. This research of a qualitative method covers collecting data ofstudy literature, interviewing the color experts, historians and artists, visiting cultural centers especially thatassociated with textil and culinary product. The result will be formed of morphological matrix cultural overcolor. Matrix of analysis will be held in arquement and proposal study, where students can use, cultivate, andmaximize method of color in visual communication to achieve the contrast and balance
