摘要：This research examined the role of branding and design in the process of city/nation identity creation.Recently, there are a growing phenomenon of branding within cities and/or nations. The growing competitionbetween cities to increase the number of visitors and investors, foreign and domestics, and develop newbusinesses which in turn could absorb talents and manpowers was the background for the phenomenon. With thedevelopment of branding awareness, more and more cities/nations commit to a branding strategy so that theycan measure the journey of their city/nation branding. This article began with a number of basic definitionsabout the city/nation branding concept; and then was followed by the case studies. The sources for this paperare derived from books and journals, the author’s travelling experiences, and articles from the internetregarding the city branding and city tourism
关键词：nation branding; city branding; city tourism; nation identity
