摘要：Typography is one of the main components of a visual communication design work as a means toconvey the message to its target audiences. In delivering the information, typography stabilizes visual and verbalaspect of the overall design. The understanding of the messages (including its related aspects, such as: productknowledge, target audience‟s profile, media planning, etc) is the most important thing that will help define thecombination of typeface needed. This study was conducted by observation, information gathering, andtypography design study of several examples. Furthermore, the understanding of typography was linked on howto choose the right typography for visual design. Result showed that the combination should have a goodbalance of „legibility‟ and „readability‟. As a conclusion, a good typography design will deliver such perception,as well as express desired impression, in a visual communication design work.
