期刊名称：International Journal of Health Policy and Management
电子版ISSN：2322-5939
出版年度：2014
卷号：3
期号：2
页码：53-56
DOI：10.15171/ijhpm.2014.68
语种：English
出版社：Kerman University of Medical Sciences
其他摘要：In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates” (1).
其他关键词：Nudge ; Choice ; Population Health ; Health Promotion
