期刊名称：International Journal of Management and Business Research
印刷版ISSN：2228-7019
电子版ISSN：2228-7027
出版年度：2014
卷号：4
期号：1
页码：35-41
语种：English
出版社：Islamic Azad University
其他摘要：A strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers to a buyer for purchase .Unlike the business’s variable costs, the fixed costs are not directly related to the creation of the products and services. Fixed costs are the costs incurred as a result of operating the business, such as overhead expenses, depreciation, rent, insurance and taxes. In the present study calculation has been done by assigning different parameter to any organization and finding Break-Even analysis by the use of Matlab Programming (simulation).
