摘要：The aim of this paper is gain more insights into dimensions used by business students’ evaluation of education service quality in public and private higher education institutions and compare different education service quality components perceived by students as the major stakeholders of higher education. Our research has shown that public higher education institutions in Croatia are still not much market-oriented in terms of education service quality improvement. In conclusion, we agree with Zgaga et al. (2013) that public higher education institutions status in Croatia is still not challenged by the emergence of private sector and market competition. However, given the growth trend of private higher education in Croatia, it would be a high risk to continue ignoring their competitive strengths.
关键词：Public and private higher education; education service quality; Croatia; higher education marketing
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