摘要：This article aims to consideration of exogenous aspects that affect the innovation activity of logistic operators and determine the main directions of innovation in the logistics market. The presentation materials on the subject of the article allows to generate the following key findings obtained in the course of the work: the global logistics market is actively developed and is currently undergoing a phase of high-quality update that is associated with a change in the role of logistics operators in the provision of services to its customers (the transition from the hierarchical form of interaction to an affiliate); with the organizational and economic point of view, the global logistics market is formed by two key segments (b-2-b business-to-business and b-2-c business-to-customer), within which operate three key types of logistics operators; Innovation in the field of logistics is considered as a key factor in the creation of high value-added logistics services, and as a basis for the formation of these highvalue services to customers; a set of innovations designed to improve the value-added logistics services and their value to the customer, must be considered both in terms of the organization managing the logistics flow and in terms of the physical organization of the movement of material values of goods in space.
